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Automotive production for ideas that call for more possibilities.

We create AI-powered visual productions for automotive campaigns, launches and content, combining creative direction, design, product knowledge and technology.

AI expands what can be created. Direction defines what should be communicated.

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01A new field of possibilities for automotive production

The vehicle doesn't need to be
on location for the idea
to start existing.

With artificial intelligence, we can build settings, atmospheres, motion and visual narratives from the product and the goal of each communication.

This expands the possibilities for brands that need to produce across different moments, formats and contexts.

  • 01

    Launches

    We create campaigns even before the vehicle is available for a conventional shoot.

  • 02

    Campaigns

    We turn positioning, product and message into visual worlds built for the brand.

  • 03

    Content

    We expand a single creative direction into new scenes, formats and communication possibilities.

  • 04

    Dealer networks

    We build a consistent visual language for the network and adapt each piece to the reality of brands, regions, models and offers.

02Production that speaks through what it delivers

Different products.
Different languages.
One and the same building capability.

Our concept projects explore distinct segments, positionings and visual worlds to show how AI production can take different directions within the automotive market.

Concept Project

Koenigsegg Jesko

Koenigsegg Jesko coming toward the camera on a wet forest road
Film · multiple angles
Koenigsegg Jesko in motion, in profile, on a wet forest road
Rolling shot
Aerial view of the Koenigsegg Jesko on a wet road through a pine forest
Drone
Rear of the Koenigsegg Jesko with the wing and taillights lit
Rear · Orbit
Koenigsegg Jesko in vertical framing, approaching head-on on the wet road
Reels · 9:16
Detail of the Koenigsegg Jesko's headlight and front splitter with raindrops
Detail · Headlight
White Koenigsegg Jesko in a sunlit industrial hangar

Concept Project · Film

Koenigsegg Jesko

Real productions for a dealership

Vertical films for social media, produced with AI from the brand's own vehicles.

  • LaunchPickup
  • CampaignSUV
  • Campaign7-seat SUV
  • ContentCompact SUV

Concept Projects are independent conceptual projects developed by Autifex as a demonstration of capability. They do not represent official campaigns, endorsement or any commercial relationship with the brands shown.

03Every production starts before the technology

First we understand
what needs to be
built. Then
we define how.

Before anything is generated, there is a strategic read of the project.

  1. 01

    Brand

    What needs to be recognized, preserved or strengthened.

  2. 02

    Product

    Which features, attributes and selling points of the vehicle need to take center stage.

  3. 03

    Audience

    Who we want to reach and what shapes their perception.

  4. 04

    Market

    The context in which that communication will live and compete for attention.

  5. 05

    Goal

    Launch, position, build consideration, create desire or sustain communication over time.

Technology doesn't create the case for the car.

It helps us build the best way to express it.

04There's technology. And a lot of people behind it.

Every production goes through decisions
no tool
makes on its own.

  1. Direction

    Creative direction, composition, framing, lighting, motion, design, animation, retouching, sound and finishing are part of a process led by people.

  2. Artificial intelligence

    Artificial intelligence comes in as part of that work, opening up paths and accelerating possibilities.

  3. Team

    But it's the team that decides what works, what needs refining and what correctly represents the brand and the product.

Tools generate possibilities. Judgment turns possibilities into production.

Meet the team

05Fidelity is not a detail

The vehicle must
still be
recognized as
the vehicle.

Visual production can explore entirely new settings and languages without giving up the characteristics that define the product.

Using photos, references and model information, our team of designers works to preserve elements such as proportions, design lines, wheels, lighting, finishes, colors, badges and other visual characteristics.

Real photo of the red Koenigsegg Jesko used as a reference
Real referencePhoto: Calreyn88, CC BY-SA 4.0, via Wikimedia Commons
The same model produced with AI by Autifex, on a forest road
Autifex productionConcept Project · Koenigsegg Jesko

What must stay true

  • Proportions
  • Design lines
  • Wheels
  • Lighting
  • Finishes and colors
  • Badges

Before moving on to approval, every production goes through an internal review to check the elements that must stay true to the original product.

When a specific detail is essential to that communication, it becomes part of the build and validation criteria from the start of the project.

More freedom to create. Without losing control over what is being represented.

06Process

How an
Autifex production
takes shape.

  1. 01

    Context

    We receive the brief, references, product information, communication goal and available materials.

  2. 02

    Creative direction

    We build the concept, narrative, visual language, atmosphere and references for the project.

  3. 03

    Development

    Our team begins building scenes, environments, product and composition using artificial intelligence, design and visual production techniques.

  4. 04

    Refinement

    We work on consistency, framing, lighting, motion, finishing and coherence across scenes.

  5. 05

    Product review

    Key vehicle elements go through visual and technical checks before presentation.

  6. 06

    Approval and finishing

    The project moves on to approval, adjustments and finishing of the materials defined for the production.

07Rollout

One direction
can take
many forms.

A production doesn't have to be thought of as a single, isolated deliverable.

From the start, we can build a visual language that extends across different communication touchpoints.

  • Campaign

    Hero pieces for launch, positioning and communication.

  • Content

    Videos, cuts, scenes and visual pieces for different channels.

  • Media

    Adapted formats, creatives and messaging.

  • Digital

    Content for websites, product pages and presentations.

  • Dealer network

    Materials for dealerships, local communication and customer relationship channels.

16:9

Goal: Branding · Use: Campaign, website and big screens

Concept Project · illustrative pieces

The same creative direction can keep working long after the first piece.

08Who it's for

Visual production
for different
moments in
automotive.

Automakers and importers

Launches, campaigns, positioning and product communication.

Dealer groups and networks

Production at scale, regional campaigns, offers and ongoing content.

Distributors

Portfolio, product, brand and regional communication.

Sales networks

Adaptable materials for different markets, regions and communication needs.

09Next step

What needs
to take shape
now?

  • A launch that needs to start before the vehicle arrives.
  • A campaign that calls for a new visual language.
  • A product that needs to be presented differently.
  • More content from the same direction.
  • Or an idea that hasn't yet found the right way to exist.

Tell us the context. Production starts by understanding what needs to be built.

Include the country code.

What would you like to talk about?

Minimum of 20 characters.

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