Communication, intelligence and operations that work together.
Marketing, visual production, customer engagement, automation, and systems built for different points of a single automotive operation.
01Case overview
From acquisition to operations. An ecosystem built together.
For an automotive company in the Dominican Republic, our work has expanded into different areas of the business. Today, we handle brand communication, visual production, creatives, and paid media, while also building artificial intelligence, automation, and systems solutions integrated into the operation.
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Phase 01AcquisitionGenerate demand and presence
- 01AttractPaid media
- 02CreateVisual production and creatives
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Phase 02Customer engagement and salesRespond, guide, and close
- 03EngageIntelligent WhatsApp agent
- 04ConvertQuotes and handoff with context
- 05ScheduleAppointments in the system
- 06SellIntegrated catalog
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Phase 03Operations and intelligenceSustain, measure, and decide
- 07NurtureAftersales and services
- 08OperateTire and field management
- 09DecideInventory and purchasing intelligence
02Results
Impact you can see in the operation.
- 100% of customers served instantly
- +30% in conversion over the last 3 months compared with previous periods
- Over 60 h/month saved on previously manual tasks
- 60% reduction in average visual production cost
03Marketing, media, and production
We don't just act when the lead arrives. We also work to bring it in.
The strategy connects visual production, creatives, paid media, and campaign tracking to generate demand and opportunities for the sales operation.
Creative variations
Campaign progress
- Creative
- Ad
- Lead
- Customer service
Illustrative pieces from Autifex visual production
- Challenge
- Build continuous communication, generate qualified opportunities, and improve efficiency between media investment and conversion.
- What we built
- Marketing management integrated with AI visual production, creative development, paid media, and ongoing campaign tracking.
- What changes in the operation
- Marketing stops working as an isolated activity and becomes connected to opportunity generation and sales results.
04Intelligent customer engagement
From campaign to a conversation that starts right away.
- 01Customer input
“I need 4 of these.”
- 02Interpretation
Image read · size identified · intent: quote
- 03System lookup
Inventory and price checked in the official system
- 04Action taken
Quote sent with availability, and installation scheduled.
- 05Handoff
An advisor takes over with the conversation history.
Illustrative representation
- Challenge
- Keep marketing-generated opportunities from running into delays, lack of continuity, or dependence on an agent being immediately available.
- What we built
- An intelligent WhatsApp agent able to understand text, audio, and images, prepare quotes, look up operational information, guide different journeys, schedule services, and route specific cases to human advisors.
- What changes in the operation
- The customer is served from the very first contact. When a person needs to step in, the conversation context is already handed to the advisor, so the customer doesn't have to start over.
The opportunity arrives. The conversation begins. The journey continues.
05Humans in control
Automation where it makes sense. Human control where it's needed.
- 01AI resolvesWithin defined rules.
- 02AI checks the systemPrices and time slots come from official data.
- 03AI recognizes its limitsOut-of-scope situations are identified.
- 04A human takes over with contextThe team picks up where the AI left off.
- Challenge
- Use AI without leaving sensitive decisions, business rules, or out-of-scope situations unchecked.
- What we built
- Rules that define what the AI can answer, which data it can access, and when it must transfer the conversation to a person. The solution checks official data before sharing prices, time slots, or critical information, and hands off when it identifies situations beyond its scope.
- What changes in the operation
- The company gains speed without giving up oversight, internal rules, and human involvement when needed.
06Inventory and purchasing intelligence
From inventory to purchasing decisions in a single view.
Illustrative representation · fictitious data
- Challenge
- Centralize inventory, pricing, and sales information and reduce reliance on spreadsheets and manual lookups.
- What we built
- A system integrated with SAP Business One that brings together inventory, availability, pricing, sales history, products in transit, and commercial information. The application also supports purchase planning using sales history, lead time, current inventory, and other operational variables.
- What changes in the operation
- Sales, purchasing, and management now work from the same information, updated directly from the company's core system.
Fewer spreadsheets going around. More people looking at the same reality.
07Tire management and field operations
An entire technical operation moving off spreadsheets.
Illustrative representation
- Challenge
- Centralize tires, fleets, inspections, warranties, and services that previously relied on scattered controls.
- What we built
- A platform to track the tire lifecycle across serviced fleets, with inspections, condition-based alerts, history, warranties, work orders, and different access levels.
- What changes in the operation
- Technicians can log information directly from a phone or tablet at the time of inspection. Management tracks fleet status in a single view, while each customer accesses only their own information.
08Sales catalog connected to operations
From product found to a salesperson who already knows what the customer wants.
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01 · Search
Search295/80 R22.5
- Model AAvailable
- Model BAvailable
- Model CLow stock
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02 · Product
Model B · 295/80 R22.5
- PriceOfficial price list
- InventoryAvailable
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03 · WhatsApp
Hi! I'm interested in this product: Model B · 295/80 R22.5
Great, I see the item. How many units do you need?
Illustrative representation
- Challenge
- Make products, prices, and availability easier to access and reduce repetitive questions at the start of the sales conversation.
- What we built
- A digital catalog connected to operational data that lets customers search products, view price and availability, and continue the journey on WhatsApp with the item already identified.
- What changes in the operation
- The customer arrives better informed. The salesperson receives the product of interest already identified and starts the conversation closer to the quote and the decision.
Less time figuring out what the customer wants. More time helping sell.
09Scheduling and aftersales
Less distance between intent and action.
- Customerrequests a time slot
- AIvalidates vehicle data
- Systemchecks availability
- Appointment confirmedrecorded in the system
- Challenge
- Reduce manual steps between the customer's request, the information lookup, and the booking.
- What we built
- Workflows that can look up vehicle data, validate information, check available time slots, and book appointments directly in the company's system.
- What changes in the operation
- The customer can move forward in the journey without relying on multiple manual interactions, while the team receives the information already organized.
10What connects all these projects
We didn't transform just one point of the operation. We built intelligence across it.
01Attract · Create
Marketing needed to generate opportunities.
Marketing, visual production, and paid media
02Engage · Convert
Customer service needed to respond and guide.
Intelligent WhatsApp agent
03Schedule
Appointments needed to reach the system.
Appointments booked directly in the company's system
04Sell
The sales team needed access to inventory and pricing.
Inventory and pricing integrated with SAP
05Decide
Purchasing needed to turn data into planning.
Purchasing intelligence
06Operate
The technical operation needed a centralized view.
Tire management and field operations
07Nurture
Customers needed to find products more easily.
Integrated sales catalog
Each problem called for a different solution.
We integrate what already works. We automate what can evolve. We build what does not exist yet.
11A relationship that keeps evolving
We don't deliver and disappear.
We work closely with teams to support the use of the solutions and follow their evolution within the operation.
Aldo Di FonzoCEO
Ana BrittoSales
Noely MouraSales
Isadora SanfinsMarketing
Josue AristimunoPaid media
Leonardo TeixeiraPaid media
Carlos OliveiraDesign and video
Guilherme OliveiraDesign and video
Noel CunhaDevelopment
Sostene AndradeDevelopment
André MollerDevelopment
Alberto JúlioDevelopment
- 01
Training
We support the people who use the solutions day to day.
- 02
Support
We remain available for questions and needs related to the applications.
- 03
Monitoring
Staying close to the operation lets us identify adjustments and new areas for improvement.
- 04
Evolution
New needs can lead to new integrations, automations, or systems.
More than providing technology, we act as an extension of the team.
From the campaign that sparks interest to the technology that drives what happens next.
This case reflects how we see Autifex. Visual production, marketing, customer engagement, data, automation, and systems don't have to operate as isolated initiatives. When they are part of a single vision, communication and operations can evolve together.
Communication up front. Intelligence across the entire operation.
12Next step
Which part of
your operation needs
to evolve now?
Your challenge doesn't have to look like this one. It could be in marketing, customer engagement, sales, aftersales, data, processes, or a need for which no ready-made solution exists yet.
Tell us the context. We start by understanding the problem.
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